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Sales Stories & Insight
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What Marketing Tactic Yields 4,300% ROI?
Aug. 22 -- Itís not direct mail. Nor advertising. Nor conference attendance. Nor webinars. Nor cold calling.

There is one marketing tactic that most of todayís expert marketers agree ranks as the most effective tactic to create, nurture and retain customers. The best part is, itís not expensive and can be done regularly.

So what is it?
read full story

7 Ways to Ensure Your Press Release Gets Noticed
Aug. 11 -- Thereís nothing more fundamental to an effective public relations strategy than the press release. The media landscape and delivery mechanisms may have changed radically over the past 20+ years, but the press release has never gone out of style nor lost its value Ė if itís done correctly.
read full story

5 Great Reasons to Get Published
Aug. 9 -- One of the many things we do here at Strategic Vantage is help our clients become well-known as thought leaders in the industry.
read full story

Diversity & Dodd-Frank: What You Should Know
Aug. 4 -- The sweeping Dodd-Frank reform included a little-known provision governing diversity. It required the CFPB and other federal agencies, including the Fed, OCC, and FDIC, to establish their own Office of Minority and Women Inclusion (OMWI). If youíre engaging women-owned and minority-owned firms, youíll be happy to hear that youíre probably complying with the diversity standards being set by the CFPBís OMWI. If youíre not doing so, you may want to read on.
read full story

#1 Can't-Miss Marketing Tactic for 2016
Aug. 1 -- One thing is certain in marketing and sales: what worked last year may not work today.
read full story

 

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