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Sales Stories & Insight
Learn How to Sell More


5 Appalling Sales Presentation Mistakes
Dec. 8 -- 1. Quickly dive into your speech

This might be one of the worst standard practices in business: salespeople start their meeting with introductions, proceed with a company overview and then dive into their sales pitch. By doing so, they’ve missed a huge opportunity to get to know the prospect. Instead, it’s best to start with an open discussion, and end with a presentation—not the other way around.

The focus of a sales meeting should be on getting to know the prospect, their challenges and their goals. Only after asking a lot of questions and understanding the prospect should a salesperson talk about what they are selling.
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The Secret To M&A Success
Dec. 7 -- Each year, hundreds of companies in our industry fail to grow. Others only see small gains. Very few, on the other hand, strike it rich. This article is about one company that struck it rich – really rich.
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6 Ways You’ll Lose Money in Email Marketing
Nov. 22 -- Consider this: fixing one common email marketing mistake can raise the rate at which prospects open your email by 137% and increase click-through rates by 129%, according to one study.
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3 Surprising Lessons from the Trump-Clinton Campaign
Nov. 17 -- We pretty much saw it all during this campaign. The Democrat nominee was not much of a surprise, but on the Republican side it seemed a bit like a publicity stunt when Donald Trump first took the stage (with 16 others) during the primary debates. I’m not sure what the Vegas line on Trump was at the time, but I’m guessing a $100 bet back in August 2015 would have yielded lottery-sized winnings on Election Day. We had conventional wisdom shaken up, we had the media exploited as never before, and we had a result that most could not have imagined possible just 18 months before. Three critical business lessons stand out in the aftermath of the most remarkable election campaign of the past 70 years.
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How to Create a Killer Sales Presentation
Nov. 10 -- Odds are 10 to 1 your company is using a subpar sales presentation.
read full story


 

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