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| Last
Updated |
Wednesday,
February 21, 2007 |
07:11
AM |
Texas
Time |
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Paula
Parisot's
Blog Column
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February
21, 2007
Top Producers Use Assistants
One
of the most important rules of synergy marketing is
to determine which tools are more effective than others
-- including assistants. You may have the best marketing
plan in the world, but if you are spending your day
stuffing envelopes and do not have the time to speak
to customers as a result, you are unlikely to achieve
your goals.
MortgageDaily.com
subscribers read full story
The Written Word Can Create Demand
Capitalizing on technology to increase sales includes using e-books. Sending your customers educational materials, points of interest and other helpful information pertaining to your industry keeps you top-of-mind with them, and could possibly create a demand for your product.
One of the best ideas I’ve seen was a booklet mailed to renters outlining the simplicity of purchasing a home and informing them that they could be paying the same monthly amount – and building equity if they bought a home instead of renting a small apartment.
Don't just tell the prospect what you offer, open up the market by giving them ideas.
Matt Jackson shares with readers at ecommerce-guide.com
the different types of e-books and online materials
-- and how “Offering Information as Incentive to Buy”
could help you increase your sales.
read
story from ecommerce-guide.com
February
18, 2007
New School Sales Techniques
A
lot of sales experts are advising salespeople to move
away from “traditional” or old school sales techniques.
There is a lot of talk about moving on to the next generation
of buyers with a new and improved understanding of why
people buy.
Here is another example of a traditional sales mindset
versus the new and improved version. Sales advisor Jerry
Stapleton, founder of Stapleton Resources shares with
readers at Small Business Times why the traditional
sales methods are outdated.
read
story from Small Business Times
To
the Top
Educating
the customer takes on new meaning when we use that education
to help them realize they need your product or service
before you even approach them.
Chet Holmes, a leading business strategist and author,
shares with readers of American Chronicle a
story about how taking the initiative to engage your
potential customers can slingshot you to the top.
read
story from American Chronicle
February
15, 2007
Top 10 things not to do
Learning
what to do in a sales job is important, but just as
important is what not to do and how to avoid the traps
and pitfalls in your selling career.
Bill Brooks, sales success consultant and CEO of The Brooks Group shares with readers at SalesVantage.com 10 dumb things that salespeople do and what they should be doing instead.
read
story from SalesVantage.com
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read hundreds more
sales stories in archived blog entries
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Paula Parisot reports news and reviews sales books for MortgageDaily.com.
articles
by Paula Parisot
Email Paula at: PaulaParisot@CloserBlog.com |
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News By: MortgageDaily.com
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