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Sales Stories & Insight
Learn How to Sell More
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Last Updated Friday, April 13, 2007 07:11 AM Texas Time

Paula Parisot's
Blog Column
photo of Paula Parisot

April 13, 2007


Myth or Truth?

In a world full of sales advice, where a new sales book sits on every corner and each expert claims it’s best to sell this way while another says it’s that way, it's easy to get overwhelmed. Some advice eventually perpetuates manipulative techniques and ideals that in the short-term might bring about a few more sales but in the long run will cost you potentially lucrative sales relationships.

Kelley Robertson, author of Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers shares with readers at BusinessKnowHow the 7 myths of selling that when used will invariably cut your career short.

read story from BusinessKnowHow.com




Automatically Convert Leads

Automating the lead management process can lead to higher conversion rates, according to an article on destinationCRM.com.

Coreen Bailor shares with readers the compelling statistics that show how automation can positively impact lead conversion. “Automating lead-to-sales conversion initiatives can improve the number of quality leads, give a shot in the arm to marketing ROI, and trim sales cycles.”

read story from Destinationcrm.com




April 12, 2007


Telling Tales = Sales

Storytelling is an integral part of selling and succeeding according to veteran salesman, Jason Felts. Stories help build rapport, trust and familiarity.

Felts shares with readers of The Green Sheet the why and how you should use stories in your sales process if you want to be a top performer.

read story from Green Sheet




April 9, 2007


Simplified Selling

Keep the selling process simple by narrowing it down to two questions the customer will be asking of you, says Michelle Nichols, BusinessWeekOnline sales columnist.

Those two questions are, “Can you do the job, and can you do the job for me?”

Nichols helps salespeople figure out how they can best answer those questions by first asking the customer a set of questions of their own.

read story from BusinessWeekOnline




Keep On Learning

To succeed in sales one must continue to grow and evolve, according to one sales trainer and author. Hal Beck shares with readers at BizJournals what to do so the sales mind does not stagnate. Give a little to get a lot.

“It really comes down to how much you want to invest in yourself,” Beck writes. “Not just money, but a little time, and then sit back and delve into the huge unlimited world of sales and information to better yourself in this incredible profession we call sales!”

read story from BizJournals




You're Getting Warm…

The secrets to successful cold calling are revealed when Michelle Nichols interviews Warren Greshes, author of The Best Damn Sales Book Ever. Greshes hands over tips and strategies that can help you make your cold calling efforts more effective.

Hear what these “Savvy Selling” experts have to say in the podcast at BusinessWeekOnline.

read story from BusinessWeekOnline

read hundreds more sales stories in archived blog entries

  Paula Parisot reports news and reviews sales books for MortgageDaily.com.

articles by Paula Parisot


Email Paula at: PaulaParisot@CloserBlog.com

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