Here is a great reminder that you are selling more than just a product, you are selling an experience. Go for the feeling it gives them to do business with you, not just sell them a mortgage or a software program or a car. Give more, differentiate yourself.

Deborah Smith tackles the issues of creating a richer customer experience with readers at CEPro.

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Top Secrets

Make the buying experience fun and you’ll get more sales. An interesting thought to ponder, if you make it fun and easy to buy from you, who wouldn’t want to be a customer?

Michael Dalton Johnson, author of Top Dog Sales Secrets shares with readers at SalesVantage power tips on how to enhance the sales process.

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September 11, 2007

Top 10 Sales Mistakes

There are some sales mistakes that are repeatedly made and some that we just forget to address. It’s helpful to get a reminder now and then about what we should and shouldn’t be doing to win our customers over.

According to an article at BizJournals by AllBusiness.com, every salesperson can make mistakes, no matter what their industry or skill level.

Here are the top 10 they have found.

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Shorten the Sales Cycle

Listen to your customers first before handing them your pitch. If you begin your sales process by addressing what your product features BEFORE finding out what your customer needs, you are in for a long and tedious sales process.

Jeffrey Thull explains to readers at Inc.com that you can shorten the sales cycle by listening and then educating your customer instead of first ranting about how good your product does this and that.

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