FLAT ROCK, Mich. and CLEVELAND, March 27 /PRNewswire/ -- Kaleidico, an Internet technology company that provides Web-based lead management solutions to mortgage companies and other sales organizations, today announced the release of icoSales Enterprise Edition (icoSales EE).

icoSales is a fully customizable lead acquisition, allocation and management application that aligns prospects with the sales person data shows is likely to understand their needs and finalize their transaction. The product manages all leads regardless of type or source, incorporates data verification services, and synchronizes quickly and easily with online lead generation companies.

"We created icoSales EE for mortgage companies, banks, call centers and other large sales organizations looking for a flexible, dynamic and scalable lead management platform with CRM functionality," said Bill Rice, CEO of Kaleidico. "These organizations want to ensure that the leads they purchase are accurate, qualified and closable and we're giving them the tools they need to maximize return on their lead buy investments by more actively managing relationships with lead providers."

icoSales EE is built specifically for organizations with more than 1,000 sales agents and multiple, affiliate offices. The application also allows for controlled branch autonomy so field offices can purchase and measure leads from different sources than the home office, better understand how their sales people are performing with specific leads and then make changes, as appropriate.

For example, a mortgage company that has offices in Boston and Los Angeles can purchase and measure leads from one set of vendors for its Boston office and work with an entirely separate group of lead providers for its Los Angeles office. icoSales EE can therefore link to different lead generation outlets simultaneously and give independent offices the ability to measure closure rates and therefore make more informed lead buying decisions on-the-fly and in real-time. In addition, icoSales EE gives headquarter offices increased visibility into branch office performance, reporting and analytics so senior leaders have a broader view of their global marketing efforts.

icoSales EE includes all of the functionality and capabilities included in icoSales, such as:
-- Easy-to-navigate user interface
-- Built-in email, calendaring and milestone annotation capabilities that alleviates unnecessary movement across multiple applications
-- Improved workflow engine that automates and disciplines the sales process, accelerating production
-- Reporting capabilities that offer deep visibility and analytics to manage marketing and sales performance
-- Greater flexibility and control in distributing leads and managing pipelines
-- Automated workflow engine that gives sales people the ability to automate redundant tasks

About Kaleidico
Based in Flat Rock, Mich. and Cleveland, Ohio, Kaleidico is an Internet technology company that provides lead acquisition, allocation and management solutions to sales organizations. icoSales, the company's flagship product, is a fully customizable lead management sales platform that aligns prospects with sales personnel most likely to understand their needs and guide their transaction to a close. Mortgage companies throughout the United States depend on Kaleidico to give their bankers and brokers the tools they need to manage prospect information and guide customers through the mortgage process. To learn more, visit http://www.kaleidico.com or call 866.667.5253.

Contact:
Erica Stoddard
Airfoil Public Relations -- High Tech PR
248-304-1450 (desk)
248-930-7884 (cell)
stoddard@airfoilpr.com

SOURCE: Kaleidico