PRESS RELEASE


New Book Offers Insight on Selling Perfection

Perfect Selling: Open the Door, Close the Deal by Linda Richardson is released

Philadelphia, PA — (July 7, 2008) Richardson, a leading sales training and consulting firm, today announced the release of Perfect Selling: Open the Door, Close the Deal (McGraw-Hill; July; $19.95), the latest book written by Founder, Linda Richardson. Today, salespeople “need every molecule” of competitive edge available to them. Perfect Selling offers an intense focus on the sales call, the moment of truth where business is won or lost.

Linda Richardson is one of the most recognized names in sales training and performance improvement, and a true innovator who pioneered consultative selling. In her tenth book, Perfect Selling, Ms. Richardson focuses on increasing sales results. This book centers on the sales call itself, when salespeople are with their customers in face-to-face (or phone) meetings, so salespeople can:

* Confidently lead the sales call
* Achieve objectives
* Use a structure to maximize every minute of the call
* Add value, deepen relationships, and win more business

“While most salespeople know their products, they don’t really know the sales call, although this is the place where they spend so much time,” says Linda Richardson. “I feel that helping salespeople improve what happens when they are actually ‘in the moment’ with their customers is the fastest way to increase their sales results.”

“We are thrilled to have Linda’s latest book on the market. For 30 years we have applied the best practices and approaches addressed in Linda’s books to our clients’ business needs with a measurable impact on their results,” says David DiStefano, President and CEO of Richardson. “Perfect Selling does it again with a completely new approach to an age-old challenge – mastering the sales call. When face-to-face with customers, all of the knowledge, preparation, and skill a salesperson has acquired must be leveraged if they expect to win. This book shows salespeople exactly how to do that.”

SOURCE: Richardson