SAN FRANCISCO -- (October 31,2007) -- Salesforce.com, the market and technology leader in on-demand business services, today announced that it has been recognized as the leading CRM technology provider for capital markets by Securities Industry News and the research firm Financial Insights, an IDC company. The annual listing of the top technology providers within capital markets identifies those companies with dominant market presence in the North American securities industry as determined by the investment community.

"Salesforce.com is quickly becoming the standard desktop for the financial services industry," said George Hu, CMO at salesforce.com. "Salesforce for Financial Services brings the proven benefits of Software-as-a-Service to the financial services industry, revolutionizing how financial institutions manage and share information. In fact, there are over 1,600 financial services companies using Salesforce today as the on-demand standard to manage their business."

Salesforce.com was selected as the leading CRM solution based on a survey of 17,000 executives in the investment banking, investment management, wealth management, brokerage and banking industries. The ranking identifies those companies with the most actual usage and market presence in the industry, not simply brand awareness, and survey participants were to rate the solutions in use at their firm regarding ease of use, reliability, needs met, value, and whether they would recommend the solution. The primary data research and subsequent analysis was performed and vetted by Financial Insights, an IDC company and leading independent financial services research firm.

"Salesforce.com's inclusion as the ranking's leader in CRM is validation for its software-as-a-service model and a reflection of its growing presence in the securities sector," said Carol E. Curtis, special reports editor of Securities Industry News. "Each of the firms represented in the list is contributing to transformation in the global capital markets in ways both large and small. These leading edge providers are helping to transform business processes as well as the whole look and feel of how business is managed and transacted in the capital markets industry."

Salesforce for Financial Services

More than 1,600 financial services firms and more than 100,000 financial services professionals are standardizing on Salesforce in Wealth Management, Banking, Capital Markets, Mortgage, and Insurance. These customers are leveraging Salesforce to build deep, long-lasting relationships and are supported by the largest ecosystem of partner solutions available at www.appexchange.com, including financial services industry specific solutions. All of these solutions are built on the Force.com platform, the world's most powerful and trusted on-demand platform. For more information, please visit SalesForce.com.

About Financial Insights, an IDC Company

Financial Insights provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry. Our global research covers topics of strategic importance to corporate and retail banks, insurance carriers, asset management firms, securities and brokerage firms. Our local practices in Asia Pacific, Europe, Latin America and Canada add an in-depth regional viewpoint. Financial Insights, an IDC company, is headquartered in Framingham, Massachusetts, USA. IDC is a subsidiary of IDG, the world's leading IT media, research, and exposition company. Visit www.financial-insights.com for more information.

About Securities Industry News and SourceMedia, Inc.

Securities Industry News is a weekly newspaper that delivers original, time-critical news and analysis to senior decision makers in charge of operations, technology, processing services, and compliance in the global securities and financial markets. Securities Industry News and its companion site, www.securitiesindustry.com, combine to deliver a distinctive perspective on, and analysis of, the companies, trends, issues and people who are transforming the global securities market through innovations in technology, product development, front- middle- and back-office operations, buy- and sell- side trading infrastructures, risk management, and the business processes vital to regulatory and operational compliance.

SourceMedia, an Investcorp company, is the pre-eminent provider of timely and essential market information -- including industry news, analysis, research and insights -- for members of the financial services community, as well as related fields such as accounting and technology. Through its comprehensive library of professional publications, suite of industry-standard data applications, and in-depth seminars and conferences, SourceMedia (www.sourcemedia.com) offers its clients and subscribers a valuable and sophisticated range of products and services.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Force.com, the world's first on-demand platform, enables customers, developers and partners to build powerful new on- demand applications that extend beyond CRM to deliver the benefits of multi- tenancy and The Business Web across the enterprise. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, available at SalesForce.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of July 31, 2007, salesforce.com manages customer information for approximately 35,300 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit SalesForce.com, or call 1-800-NO- SOFTWARE.

SOURCE: SalesForce.com